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Purpose and Promise

Our Purpose

Help the world run better and improve people’s lives. That’s been our purpose from day one. So when our customers have the next big idea to save a species, transform an industry, feed the hungry, support equality, or provide relief worldwide – we deliver the right technology to help them run at their best and achieve their vision.

Together against global injustice

As part of our new Global Citizen partnership, SAP joins the Unite for our Future campaign to tackle the injustices the world is facing due to COVID-19 and racial unrest.

Take action
Visit SAP Purpose Network Live

Join the virtual platform for talks and networking opportunities, and find SAP experts who come together with our global ecosystem to address solutions to pressing global issues.?

Learn more and register

The best-run businesses make a world of difference

We are fans of the change-makers, the ground-breakers,? the life-savers. We help them get real-time insights, overcome obstacles, and make great decisions– so their good ideas can start improving lives sooner.?

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With courage, perseverance, and breakthrough technology, these and many other SAP customers are tackling some of the world's biggest challenges. Learn about the technology solutions that fuel their innovation – and help them make a lasting difference.

Banking power to the people

Millions of people in rural Latin America are without bank accounts and must rely on riskier ways to manage their money. A bank driven by compassion and hope is changing that, using mobile technology from SAP.

Intelligently feeding the world

Hundreds of millions of people are living in hunger. Now, a progressive agricultural equipment manufacturer has teamed with SAP to address the future of the world’s food supply.

Saving every last drop

Water scarcity is creating the worst-ever crisis conditions across much of India. A pioneering manufacturer joined forces with SAP to confront this potential national disaster.

  • Society
  • Economy
  • Environment
  • Leading with Purpose
  • Society
  • Economy
  • Environment
  • Leading with Purpose
Society

Helping societies thrive

We are committed to helping improve lives across our global society – co-innovating with customers and partners in crucial areas such as healthcare, education, access to technology, and public safety. Whether teaching girls and boys around the world to code, bringing personalized medicine to patients, or supporting smart cities, we believe in tapping the power of technology for the greater good.

Learn more
Economy

Powering a better economy

We take the term "global economy” seriously – because it means the livelihood and prosperity of all human beings in the world. We innovate with amazing social entrepreneurs and collaborate with forward-thinking teams at healthy, responsible companies. Our goal is to help strengthen industries, create jobs, and promote fair pay to reduce poverty, hunger, and exclusion.

Learn more
Environment

The business of survival

And vice versa. Protecting the Planet is a big part of what we do – and why we do it. It’s the reason we actively support the UN’s Sustainable Development Goals, why we’ve pledged to plant 5 million trees, and the reason we create technology to help companies develop new, breakthrough ideas to address climate change and preserve endangered species.

Learn more
Leading with Purpose

Helping each other run better. Together.

At SAP, we believe innovators rise in times of crisis. As we unite around the world to show gratitude for healthcare professionals and all essential workers, we would also like to applaud the SAP Purpose Network, our network of customers and partners leading with purpose during these times.

Learn more

The power of technology to transform lives

Paying it forward

Supermodel, entrepreneur, and SAP brand partner?Karlie Kloss saw firsthand how technology was transforming the fashion industry, which inspired her to learn how to code.? Now, she shares her learning and experience through Kode with Klossy, a free two-week coding program for young women.

Featured content

More Customer Stories SAP Gallery of Purpose Resources
Smarter earthquake safety

In earthquake-prone Japan, a manufacturing company is working to improve seismic monitoring and protect citizens. Smart phones and SAP technology are the key.

Explore story
Turning air into opportunities

The planet is in dire need of sustainable energy – yet only a small percentage of global electricity comes from wind power. A major wind turbine company is working with SAP to help power-up that percentage.

Explore story
Fresh breakfast, healthier planet

Every year, over a billion tons of unused food ends up in the world’s landfills. See how an innovative, purpose-driven company is using SAP technology to set a leading example for sustainable food production.

Explore story

SAP Gallery of Purpose

Good art tells a story. Its intent is to share a feeling, a belief, a fear, a delight, a hope. It can inspire change and improve lives.??

SAP Gallery of Purpose shines a light on artists who are telling stories about individuals, societies, economies, and habitats that are experiencing – and overcoming – some of today’s most urgent challenges. We applaud the artists, individuals, and companies that are making the world run better.

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PowHERful

"PowHERful” celebrates gender equality, because when women are lifted up the world moves forward. SAP is committed to the advancement of women and doing our part to ensure that gender equality continues to move in the right direction.
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PowHERful

"PowHERful” celebrates gender equality, because when women are lifted up the world moves forward. SAP is committed to the advancement of women and doing our part to ensure that gender equality continues to move in the right direction.?

Click image to enlarge.

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Respect, Reuse, Reclaim

Created in partnership with Goodr, “Respect, Reuse, Reclaim” commemorates marginalized people and those who go hungry. This piece made from repurposed food waste and textile, focuses on bringing dignity to those who are less fortunate. It reinforces the need to reduce food waste and addresses the need to change human consumption patterns to support those who are food insecure and to create a more sustainable future for all.
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Respect, Reuse, Reclaim

Created in partnership with Goodr, “Respect, Reuse, Reclaim” commemorates marginalized people and those who go hungry. This piece made from repurposed food waste and textile, focuses on bringing dignity to those who are less fortunate.? It reinforces the need to reduce food waste and?change human consumption patterns?to create a more sustainable future for all.

Click image to enlarge.

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The Great Equalizer

"The Great Equalizer” recognizes that education provides opportunity for everyone. SAP is committed to lifelong learning initiatives that provide access and inclusion for all, as well as education and development programs to help people grow and prosper.
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The Great Equalizer

"The Great Equalizer” recognizes that education provides opportunity for everyone. SAP is committed to lifelong learning initiatives that provide access and inclusion for all, as well as education and development programs to help people grow and prosper.

Click image to enlarge.

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The Recipe

“The Recipe” pays homage to the personal nature of the customer experience, acknowledging that technology is emotional, and the future of business has feelings.
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The Recipe

“The Recipe” pays homage to the personal nature of the customer experience, acknowledging that technology is emotional, and the future of business has feelings.?

Click image to enlarge.

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Sea Things

“Sea Things” explores the need to address and reduce ocean plastics, and how leveraging technology to create positive solutions has the power to turn the tide on this issue which continues to grow rapidly/accelerate affecting our marine life, climate, and economies.
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Sea Things

“Sea Things” explores the need to address and reduce ocean plastics, and how leveraging technology to create positive solutions has the power to turn the tide on this issue which continues to grow rapidly/accelerate affecting our marine life, climate, and economies.

Click image to enlarge.

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Mother Earth

“Sustaining Mother Earth” calls attention to the importance of taking action to create awareness of more conscious consumer buying decisions, disposal of waste, and ensuring more sustainable consumption and production patterns. As part of our vision and purpose to improve people’s lives, SAP is committed to the transition to more resource efficient and sustainable economies to help turn the tide and reduce environmental harm.
Next

Sustaining Mother Earth

“Sustaining Mother Earth” calls attention to the importance of taking action to create awareness of more conscious consumer buying decisions, disposal of waste, and ensuring more sustainable consumption and production patterns. As part of our vision and purpose to improve people’s lives, SAP is committed to the transition to more resource efficient and sustainable economies to help turn the tide and reduce environmental harm.

Click image to enlarge.

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Time to Breathe

“Time to Breathe” emphasizes the holistic connection between mindfulness and health. Research shows that nature has the power to promote relaxation, and create a sense of calm. Take a moment to observe this serene nature scene. View the image for one minute uninterrupted, clear your mind, be present, focus on your breathing, and relax.
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Time to Breathe

“Time to Breathe” emphasizes the holistic connection between mindfulness and health. Research shows that nature has the power to promote relaxation, and create a sense of calm. Take a moment to observe this serene nature scene. View the image for one minute uninterrupted, clear your mind, be present, focus on your breathing, and relax.

Click image to enlarge.

Run with Purpose

Learn how SAP helps the world run better and improve people’s lives.

Read the ebook
2019 Integrated Report

The SAP Integrated Report shows how sustainability integrates into our core business, presenting our financial and non-financial performance in one integrated report for greater insight into our overall performance.

Learn more
Goals for a sustainable future

See how SAP is driving economic growth and improving lives on a global scale through our support of the 17 United Nations Sustainable Development goals.

Learn more
Driving inclusive entrepreneurship

SAP.iO is helping the next wave of enterprise software innovators?– both inside and outside SAP?– build products, find customers, and change?industries.

Learn about SAP.iO

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